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It’s no secret that I hate the term “the new normal.” It’s overly simplistic and it sounds (to me at least) as incredibly defeatist. Another COVID-inspired phrase that rubs me the wrong way is “everything is going to change.” This one is beyond silly. Not...
Welcome to week whatever of Covid-19 quarantine. Despite how taxing this stretch has been on all of us, especially from a productivity / organization / scheduling / sanity perspective, it has also proven to be eye-opening as to just how connected we can still be, even...
As you might imagine, a lot of people have been asking me lately, “how’s business?” While it’s the business-speak equivalent to “how’s it going?” it’s a legit question (and the answer is…complicated). But it’s the follow-up question “what are companies even doing marketing-wise during this...