An independent, full-service
marketing & advertising agency.
Est. 2001

Never outcared.
Rarely outdone.

Always
Moving
Always
Thinking
Always
Designing
Always
Iterating
Always
Researching
Always
Improving
Always
Questioning
Always
Shifting
Always
Talking
Always
Moving
Always
Thinking
Always
Designing
Always
Iterating
Always
Researching
Always
Improving
Always
Questioning
Always
Shifting
Always
Talking
Always
Moving
Always
Thinking
Always
Designing
Always
Iterating
Always
Researching
Always
Improving
Always
Questioning
Always
Shifting
Always
Talking
Always
Moving
Always
Thinking
Always
Designing
Always
Iterating
Always
Researching
Always
Improving
Always
Questioning
Always
Shifting
Always
Talking
Always
Moving
Always
Thinking
Always
Designing
Always
Iterating
Always
Researching
Always
Improving
Always
Questioning
Always
Shifting
Always
Talking
Always
Moving
Always
Thinking
Always
Designing
Always
Iterating
Always
Researching
Always
Improving
Always
Questioning
Always
Shifting
Always
Talking
Always
Moving
Always
Thinking
Always
Designing
Always
Iterating
Always
Researching
Always
Improving
Always
Questioning
Always
Shifting
Always
Talking
Always
Moving
Always
Thinking
Always
Designing
Always
Iterating
Always
Researching
Always
Improving
Always
Questioning
Always
Shifting
Always
Talking

What we do

We believe the best work starts with sharp insights. And that means going beyond the obvious. So, we relish the chance to dig in and learn more about your brand’s target audience. Not just their needs and wants. Their reasons and motivations. Sometimes we discover something totally new. Other times, we confirm what’s been true all along.
  • Audience Research
  • Secondary Research
  • Competitive Reviews
  • Trend Spotting
  • Digital Data Mining
  • Program Optimization
A great strategy paves the road for effective creativity. And that’s really what we’re after: work that’s as memorable as it is effective. But it doesn’t happen without a thoughtful plan. We find smart ways to bridge the gap between brands with something to say and consumers with something to solve.
  • Audience Profiling
  • Brand Positioning + Development
  • Needs-Benefit Linkage
  • Campaign + Creative Strategy
  • Media Strategy + Planning
  • Web, Social + Content Strategy
We love to make beautiful and unexpected things. What’s better? When those same things don’t just capture people’s attention — they stir up a feeling and get them to act. Because the more helpful, relatable or human we can make your brand, the more time (and money) consumers want to spend with you.
  • Campaign Creation & Development
  • Brand Design + ID
  • Broadcast TV + OLV
  • Print, Radio + OOH
  • Digital Display + Social Campaign
  • Website Design + Development

Featured work

Georgia Natural Gas

Getting an iconic Georgia brand the attention it deserves.

One Hundred Miles

Protecting Georgia’s coast by creating a deeper connection.

HydraFacial

From best kept beauty secret to IPO.

Phoebe Health

Bringing a century-old health system back to life.

Kennesaw State University

Elevating the identity of a school stuck in the shadow of a mountain.

Our clients

us

"Working with Tailfin was a game-changer for Workhorse. Tailfin didn’t just revamp our site – they transformed our digital presence, helping us create a more user-friendly and efficient site. The results speak for themselves – we've seen significant improvements in lead generation, website traffic, and overall customer engagement. Tailfin’s expertise truly helped us elevate our brand and grow in the competitive EV market."
Marketing Director
Workhorse
“I’ve been through not one but two brand transformations with Tailfin. We needed transformational change, and someone that understood how all our brands and departments had to work together. Tailfin delivered seamlessly on every front.
Chief Experience and Marketing Officer
Phoebe Health
"Taking your work seriously doesn't mean you have to take yourself too seriously, and that's what makes working with Tailfin so fun. They are highly-engaged with approachable expertise. Definitely what you're looking for in an agency partner.”
Former CMO
Piedmont Healthcare
"Our elevator pitch used to take 102 floors. Now it takes 2. Tailfin took our complex messaging and made it simple, and simply compelling."
Tim Bernardez
JLLT
"Since the re-brand, let’s just say I finally see a lot more of our KSU swag on campus – and a lot fewer UGA shirts."
Tim Falvai
Kennesaw State University
1246 Virginia Ave. NE
Atlanta, GA 30306
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