We’re Tailfin.
An independent advertising shop, nestled in the heart of Atlanta’s Virginia-Highland neighborhood. (And we like it that way.)
You won’t find a parking deck, elevator or doorman around here. That’s by design. We set out to create the kind of agency we’d all love to work for—a place with less bureaucracy and more room for bold ideas. And it starts at our very accessible front door.
We’re Tailfin.
An independent advertising shop, nestled in the heart of Atlanta’s Virginia-Highland neighborhood. (And we like it that way.)
You won’t find a parking deck, elevator or doorman around here. That’s by design. We set out to create the kind of agency we’d all love to work for—a place with less bureaucracy and more room for bold ideas. And it starts at our very accessible front door.
Our capabilities
Insights
• Primary Research
• Secondary Research
• Competitive Reviews
• Trend Spotting
• Audience Research
• Program Optimization
Strategy
• Audience Profiling
• Needs-Benefit Linkage
• Competitive Filtering
• Brand Positioning
• Brand Strategy
• Campaign Strategy
• Creative Strategy
Creative
• Brand Identity
• Packaging
• Campaign Concepting
• Brand Identity
• Packaging
• Campaign Concepting
• Print
• OOH
• TV
• Radio
• Social
• Display
• Video
• Sales Materials
• Point of Purchase
• Direct Mail
• Landing Pages
Insights
• Primary Research
• Secondary Research
• Competitive Reviews
• Trend Spotting
• Audience Research
• Digital Data Mining
• Program Optimization
Strategy
• Audience Profiling
• Needs-Benefit Linkage
• Competitive Filtering
• Brand Positioning
• Brand Strategy
• Integrated Campaign Strategy
• Creative Strategy
• Media Strategy
• Social Strategy
• Search Strategy
• Digital Strategy
• Content Strategy
Creative
• Experiential
• Brand Identity
• Packaging
• Campaign Concepting
• Print
• OOH
• Broadcast TV + OLV
• Radio
• Social
• Display
• Website Design
• Website Development
• App Design
• App Development
• Sales Tool Development
Always Moving Always Thinking Always Designing Always Iterating Always Researching Always Improving Always Questioning Always Testing Always Learning Always Shifting Always Talking
Always Moving Always Thinking Always Designing Always Iterating Always Researching Always Improving Always Questioning Always Testing Always Learning Always Shifting Always Talking
Do great work
Be good people
Toss out all the old advertising clichés and, for us, it all boils down to these six words. It’s what brought us all here. And what drives us to care so much—about the work, about the brands we partner with, and about each other.
We strive to be indispensable to our clients. And to do it, we lean on our core principles in everything we do:
We care.
We work hard, go the extra mile, and deliver beyond the ask.
We dare.
We help our clients embrace discomfort and take smart risks.
We follow through.
We stay engaged and responsive, and we own our choices.
We partner up.
We forge true partnerships with our clients and vendors. Stronger bonds make better work.
We never stop moving.
We promote persistent curiosity, always questioning, learning, iterating, and improving.
Do great work
Be good people
Toss out all the old advertising clichés and, for us, it all boils down to these six words. It’s what brought us all here. And what drives us to care so much—about the work, about the brands we partner with, and about each other.
We strive to be indispensable to our clients. And to do it, we lean on our core principles in everything we do:
Are we a match?
We like to think of ourselves as big and boutique—bringing together big ideas and a proven approach with boutique-style craft and care.
If you love big agency thinking, but loathe the big agency bloat, you’ve come to the right place. Or, if you’re a challenger brand that’s ready to level up, we might have the perfect mix of experience and efficiency to get you there. There’s only one way to find out.
Are we a match?
We like to think of ourselves as big and boutique—bringing together big ideas and a proven approach with boutique-style craft and care.
If you love big agency thinking, but loathe the big agency bloat, you’ve come to the right place. Or, if you’re a challenger brand that’s ready to level up, we might have the perfect mix of experience and efficiency to get you there. There’s only one way to find out.
Our clients
