Greg Abel, Author at Tailfin Marketing

June 26, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

Why We Hate RFPS

Everyone Hates RFPs Alright, maybe "hate" is a strong word. But let's be honest: RFPs–Requests for Proposal–are a lot of work for everyone involved whether you’re an agency, client, or a procurement-department-type person. But, why, oh why, do they have to be such a frustrating process? Is...

May 26, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

The Science Behind Annoying Ads: Can They Be Effective?

The Science Behind Annoying Ads: Can They Be Effective? Every day we’re bombarded with ads. On every website, streaming service, social media platform, and even on the highway–it can be a little overwhelming (and that’s coming from us as ad people). Certainly, not all these ads...

April 30, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

Choose or Lose: The Power of Focus and Why You Can’t Be Everything to Everyone

Imagine it's summer, and you need new sunglasses. You have $85 to spend. Would you rather buy one high-quality pair that's a perfect fit, or buy three or four pairs that kinda fit and are sorta meant for the sunny days ahead? It's a no-brainer,...

April 2, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

Does Your Brand Need to Adjust its Marketing During a Political Year?

In case you haven’t heard, there’s an election this year, which means just about everything can become political. Even things like the car you drive, the toothpaste you use, and yes, the beer you drink. In these highly politicized times, brands are confronted with the...

February 12, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

Is Marketing in the Super Bowl Worth It?

Last night, 115 million people gathered around their TVs and watched men in tight pants run around a grass field chasing an egg shaped ball. A tradition unlike any other - Super Bowl Sunday. Since the major networks first started broadcasting the game in 1967, the...

January 30, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

3 Quick Tips for Clients to Deliver Better Feedback

At Tailfin, we’re always looking for ways to be a better partner to clients, whether that means adopting new technologies, new processes, or just new habits (like the ones in “The Great Client Partner”). But great partnerships are by definition binary: it takes two to...

May 2, 2023 In Business, Design, Photography, Uncategorized By Greg Abel

3 Things Marketers Should NOT do in a Possible Recession

3 Things Marketers Should NOT do in a possible recession The "R word." It's been bandied about a lot this last year, especially with the debt ceiling also jockeying for the front page. “Recession” is having a Chicken Little-ish moment. But layoffs are happening, and...

March 14, 2023 In Business, Design, Photography, Uncategorized By Greg Abel

To Bot Or Not

Like everyone else on the planet who's read, heard, or seen the news about AI bots becoming more capable of things like writing like a human, I was intrigued. I had to see for myself what all the hype was about. So, I cruised over...

May 14, 2020 In Business, Design By Greg Abel

The Rise of Lo-Fi

It’s no secret that I hate the term “the new normal.” It’s overly simplistic and it sounds (to me at least) as incredibly defeatist. Another COVID-inspired phrase that rubs me the wrong way is “everything is going to change.” This one is beyond silly. Not...

Author:Greg Abel