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Business

April 2, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

Does Your Brand Need to Adjust its Marketing During a Political Year?

In case you haven’t heard, there’s an election this year, which means just about everything can become political. Even things like the car you drive, the toothpaste you use, and yes, the beer you drink. In these highly politicized times, brands are confronted with the...

February 12, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

Is Marketing in the Super Bowl Worth It?

Last night, 115 million people gathered around their TVs and watched men in tight pants run around a grass field chasing an egg shaped ball. A tradition unlike any other - Super Bowl Sunday. Since the major networks first started broadcasting the game in 1967, the...

January 30, 2024 In Business, Design, Photography, Uncategorized By Greg Abel

3 Quick Tips for Clients to Deliver Better Feedback

At Tailfin, we’re always looking for ways to be a better partner to clients, whether that means adopting new technologies, new processes, or just new habits (like the ones in “The Great Client Partner”). But great partnerships are by definition binary: it takes two to...

May 2, 2023 In Business, Design, Photography, Uncategorized By Greg Abel

3 Things Marketers Should NOT do in a Possible Recession

3 Things Marketers Should NOT do in a possible recession The "R word." It's been bandied about a lot this last year, especially with the debt ceiling also jockeying for the front page. “Recession” is having a Chicken Little-ish moment. But layoffs are happening, and...

March 14, 2023 In Business, Design, Photography, Uncategorized By Greg Abel

To Bot Or Not

Like everyone else on the planet who's read, heard, or seen the news about AI bots becoming more capable of things like writing like a human, I was intrigued. I had to see for myself what all the hype was about. So, I cruised over...

January 22, 2021 In Business, Design, Photography, Uncategorized By tailfin

Looking back at 20 years of Tailfin

So, this is 20. Twenty years in business is a moment and a milestone, which means it’s probably a good time to do a quick pat on the back but also to take a look in the rearview to see what exactly I’ve learned eating...

May 14, 2020 In Business, Design By Greg Abel

The Rise of Lo-Fi

It’s no secret that I hate the term “the new normal.” It’s overly simplistic and it sounds (to me at least) as incredibly defeatist. Another COVID-inspired phrase that rubs me the wrong way is “everything is going to change.” This one is beyond silly. Not...

April 30, 2020 In Business By Greg Abel

Meeting is Marketing, Too

Welcome to week whatever of Covid-19 quarantine. Despite how taxing this stretch has been on all of us, especially from a productivity / organization / scheduling / sanity perspective, it has also proven to be eye-opening as to just how connected we can still be, even...

April 22, 2020 In Business By Greg Abel

Picking Your Pivots – Marketing Opportunities In and After a Crisis

As you might imagine, a lot of people have been asking me lately, “how’s business?” While it’s the business-speak equivalent to “how’s it going?” it’s a legit question (and the answer is…complicated). But it’s the follow-up question “what are companies even doing marketing-wise during this...