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Tailfin @ 24

Turning 24 is a weird thing. It’s like hitting your 20th birthday – it’s momentous, but it might not feel monumental. Which, in this case, is just silly.

Twenty-four years is a millennia for a small agency to stay afloat. And at Tailfin we’ve done a lot more than just tread water – we’ve grown, thrived, adapted, and flat out killed it. That’s something to be proud of.

This isn’t a job for the faint of heart. It can be a challenge. It can be tough. It can, at times, be a complete, raging pain in the ass. But it also attracts exactly the kind of people you love to face a challenge with, arm-in-arm. People who love to solve. People who love to push. People who fight to get it right. People who love to raise a glass after a well-earned win. People like the legions of marketing pros that have made Tailfin a part of their career journey over the last decades, and the countless clients who’ve trusted us to help their brands thrive.

We’re looking forward to making our 24th year one to remember – a 24K golden year, so to speak. We’ll worry how to top it for 25 later – we’ve got a year to figure it out!

About Greg Abel

Greg Abel | Founder of Tailfin Marketing
Greg has been disrupting the ad industry for decades. After graduating from UGA’s Grady College of Journalism, Greg found his path at big ad agencies as a Media Planner and Account Executive. From there, Greg jumped on the digital wave at a consultancy where he helped to develop digital strategy and online user experiences for a range of consumer brands. In 1999, Greg co-founded Tailfin, an ad agency that specializes in branding, traditional and digital advertising, engaging content development, and social media.

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