Hydrafacial

From best kept beauty secret

to IPO.

HOW THEY WERE STUCK

HydraFacial was lost as a brand and stuck in the shadows as one of the aesthetics industry’s best kept secrets. We knew it was a great product with a lot of potential.

WHAT TAILFIN DID

To build awareness and get the word out, we toured the United States in a 35-foot, 5-bay “Spa on Wheels” and offered free HydraFacial treatments.

SERVICES

Primary Research
Secondary Research
Audience Research
Competitive Reviews
Brand Strategy
Creative Strategy
Campaign Strategy
Campaign Concepting
Experiential
Creative Execution
- Social
- Print
- OOH
- POP
- Sales Materials
Website Design and Development

Primary Research
Secondary Research
Audience Research
Competitive Reviews
Brand Strategy
Creative Strategy
Campaign Strategy
Campaign Concepting
Experiential
Creative Execution
- Social
- Print
- OOH
- POP
- Sales Materials
Website Design and Development

We hit the road to healthier skin

Our 20-city tour kicked off at the American Society for Aesthetic Plastic Surgery Spa Conference in NYC, where our bus doubled as a trade show booth. From there, we snaked our way across the country, stopping at iconic spots.

The tour generated 1 billion consumer and provider impressions. It also spawned an even larger international tour across Latin America, Europe, and Asia.

We gave their brand recognition a treatment of its own

Along the way, we partnered with a PR team for media coverage. We also created a wide range of social content, web design and digital collateral. At each stop, we coordinated with HydraFacial’s sales team to provide local aestheticians with treatments to learn more about the product.