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If you ask any chef what matters the most when a restaurant is getting ready for a busy service, it’s the prep work. In the food industry, it even has a cool name: mis en place, which is French for “putting in place.” It means...
Everyone Hates RFPs Alright, maybe "hate" is a strong word. But let's be honest: RFPs–Requests for Proposal–are a lot of work for everyone involved whether you’re an agency, client, or a procurement-department-type person. But, why, oh why, do they have to be such a frustrating process? Is...
The Science Behind Annoying Ads: Can They Be Effective? Every day we’re bombarded with ads. On every website, streaming service, social media platform, and even on the highway–it can be a little overwhelming (and that’s coming from us as ad people). Certainly, not all these ads...
Imagine it's summer, and you need new sunglasses. You have $85 to spend. Would you rather buy one high-quality pair that's a perfect fit, or buy three or four pairs that kinda fit and are sorta meant for the sunny days ahead? It's a no-brainer,...