A HOSPITAL BRAND STUCK IN A RUT
After more than a century as southwest Georgia’s most trusted healthcare provider, Phoebe Health’s brand was showing some age…and their reputation was suffering.
Pay homage to the past but fast-forward to the present, reestablishing Phoebe’s reputation as the region’s guardian of community health and wellness, with a focus on competent compassion and advanced technology.
After a down-to-the-studs rebrand, Phoebe was reintroduced to the community with a comprehensive, multichannel campaign telling stories of impact – how the brand changes the lives in the community day after day and year after year.
- Complete brand evolution – logo, VIS, tagline
- TV, print, outdoor, and digital executions
- Redesigned website experience
- Engaging social and content strategy
- Elevated physician outreach materials
- Patient volume spikes across multiple service lines
- Dramatic upswing in consumer preference metrics
- Higher volume in physician referrals