AN ASCENDANT UNIVERSITY LOOKING TO ESCAPE ITS OWN SHADOW
Despite growing into one of the largest universities in the Southeast, Kennesaw State University couldn’t shake an outdated perception of being a commuter school – or even worse, a backup school.
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Kennesaw State University
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AN ASCENDANT UNIVERSITY LOOKING TO ESCAPE ITS OWN SHADOW
Despite growing into one of the largest universities in the Southeast, Kennesaw State University couldn’t shake an outdated perception of being a commuter school – or even worse, a backup school.
SOLUTION
Discover KSU’s brand promise and create a unifying rallying cry to attract legions of prospective students while also elevating University pride for current students and alumni.
The complete brand overhaul featured new positioning and messaging, culminating in the multi-channel “Find Your Wings” campaign.
Tactics:
- Primary, secondary, and competitive research
- Messaging strategy development
- Campaign creation and execution (TV, radio, print, digital, OTT, OOH)
- Logo streamlining and brand guide creation
THE RESULTS
- 15% enrollment spike during the 2019-2020 academic year
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