AN AESTHETICS FAVORITE STUCK IN “BEST-KEPT-SECRET” STATUS
Beloved by loyal users, HydraFacial was suffering from a lack of widespread awareness.
SOLUTION
Take HydraFacial out of the spa and into the limelight via the HydraFacial World Tour, a 20-city event with a 25-foot treatment truck that delivered free treatments and deep, newsworthy brand interactions for both consumers and spa owners so they could see firsthand what they’d been missing.
Tour Featured:
- Engaging, street-level experience, anchored by our 25-foot mobile HydraFacial spa
- Interactive, online content hub
- Robust paid social and influencer campaign
- VIP-experience invitations for potential new spa providers
THE RESULTS
- 1 billion provider and consumer impressions…with net zero spend
- Device sales that ultimately paid for the entire tour
- 3000+ free treatments delivered
