A Little about Tailfin:
We get brands unstuck by uncovering bright insights, crafting inventive strategies, and creating the stories that turn customers into advocates. We typically serve brands like:
- Start-ups in need of a brand foundation, identity, and messaging fuel to grow
- Challenger brands looking to gain ground on a category leader
- Established brands looking to change course or re-energize their message
- Expansive brands looking to scale without sprawl
The principles that guide us along the way are Do Great Work, Be Good People, and Stay Curious. We strive to become indispensable partners to the brands we love and respect.
About this role:
The Senior Strategist role at Tailfin is perfect for a curious, experienced, “roll up your sleeves” strategist who is comfortable pushing work and clients every day. Strategists at Tailfin blend logic and reasoning with creative thinking to help get strategies, projects, and people UNSTUCK. This role suits a multi-faceted strategist with experience across brand strategy, content strategy, and light research.
Desired Attitude, Skills & Intangibles:
- Consensus builder who is comfortable collaborating across agency departments while developing and defending a point of view internally and with clients
- Not afraid of “a blank piece of paper” – confident in building strategies from the ground up
- Seamlessly blends brand strategy and content strategy into holistic solutions for clients
- Resourceful, especially when it comes to mining for brand insights
- Honest and straightforward; knows the importance of having hard conversations and can navigate them with ease
- Self-starter that actively seeks opportunities to make an impact
- Finds the potential for greatness in every opportunity
- Creatively problem-solves; never stops asking why
- Pushes boundaries and does not settle for “how we’ve always done it”
- A true team player who jumps in wherever needed
- Written and verbal communication skills that inspire a room
- The ideal candidate will have 5-7 years strategy experience
Job Functions & Requirements:
Strategy Development
Plays an essential role at the agency developing strategies for a variety of clients in a range of fields.
- Lead all strategy projects internally and with clients
- Develop comprehensive brand strategies, including but not limited to:
- Customer profiles
- Customer journeys
- Brand positioning / value proposition
- Brand anthems / manifestos
- Develop insight-driven creative strategies and creative briefs, including but not limited to:
- Business and consumer problem identification
- Key audience or cultural insights
- Unique campaign/creative direction
- Requirements/creative considerations
- Partner with Account and Creative teams to ensure agency alignment on recommended strategies
- Recommend research approaches to generate learnings and insights that clients need, leveraging the right research tools and formats
- Conduct secondary research (desk research or using existing client information) to inform strategies and strategic POVs
- Help conduct primary research, for example:
- Develop focus group or interview discussion guides, lead focus groups and interviews, and develop outputs consisting of key themes/takeaways and insights
- Develop survey questions, build and distribute surveys to target audience in the research platform (e.g. SurveyMonkey), analyze results, and develop outputs consisting of key themes/takeaways and insights
- Comfortable working with existing strategic frameworks but willing to evolve as agency and client needs require
Agency Marketing & Thought Leadership
Helps lead Tailfin marketing efforts, including developing and facilitating thought leadership pieces and organic/paid agency marketing efforts.
- Lead Tailfin’s organic content strategy, including monthly blogs and occasional social content
- Partner with Account team to develop creative assets
Business Development
Plays an essential role in assisting with new business efforts, including RFP responses and client introductions.
- Help develop new business introduction decks
- Lead or support RFP responses, including developing relevant materials and ensuring requirements are being met
- Actively participate in new business meetings as needed
- Partner with Creative and Account teams on larger RFP responses, as needed
Hybrid Office
We believe there are real benefits that come both with in-person collaboration and heads-down, focused remote work. At Tailfin, we come into the office 3 days a week on Tuesday, Wednesday, and Thursday. Mondays and Fridays are more flexible.
More on Tailfin:
We’re always looking for like-minded team members who exemplify the core values that we hold sacred. At Tailfin, We Care, We Dare, We Follow Through, We Partner Up, and We Never Stop Moving. If this sounds like you, we’d love to connect!
