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If you ask any chef what matters the most when a restaurant is getting ready for a busy service, it’s the prep work. In the food industry, it even has a cool name: mis en place, which is French for “putting in place.” It means...
Everyone Hates RFPs Alright, maybe "hate" is a strong word. But let's be honest: RFPs–Requests for Proposal–are a lot of work for everyone involved whether you’re an agency, client, or a procurement-department-type person. But, why, oh why, do they have to be such a frustrating process? Is...
The Science Behind Annoying Ads: Can They Be Effective? Every day we’re bombarded with ads. On every website, streaming service, social media platform, and even on the highway–it can be a little overwhelming (and that’s coming from us as ad people). Certainly, not all these ads...
Imagine it's summer, and you need new sunglasses. You have $85 to spend. Would you rather buy one high-quality pair that's a perfect fit, or buy three or four pairs that kinda fit and are sorta meant for the sunny days ahead? It's a no-brainer,...
In case you haven’t heard, there’s an election this year, which means just about everything can become political. Even things like the car you drive, the toothpaste you use, and yes, the beer you drink. In these highly politicized times, brands are confronted with the...
Last night, 115 million people gathered around their TVs and watched men in tight pants run around a grass field chasing an egg shaped ball. A tradition unlike any other - Super Bowl Sunday. Since the major networks first started broadcasting the game in 1967, the...
At Tailfin, we’re always looking for ways to be a better partner to clients, whether that means adopting new technologies, new processes, or just new habits (like the ones in “The Great Client Partner”). But great partnerships are by definition binary: it takes two to...
3 Things Marketers Should NOT do in a possible recession The "R word." It's been bandied about a lot this last year, especially with the debt ceiling also jockeying for the front page. “Recession” is having a Chicken Little-ish moment. But layoffs are happening, and...
Like everyone else on the planet who's read, heard, or seen the news about AI bots becoming more capable of things like writing like a human, I was intrigued. I had to see for myself what all the hype was about. So, I cruised over...
So, this is 20. Twenty years in business is a moment and a milestone, which means it’s probably a good time to do a quick pat on the back but also to take a look in the rearview to see what exactly I’ve learned eating...