Tailfin
Tailfin

Ascend medical

Giving a healthcare brand an

overdue booster.

Ascend Medical

Giving a healthcare brand an

overdue booster.

HOW THEY WERE STUCK

As an emerging healthcare disruptor, Ascend Medical had a powerful promise but an inconsistent story. Their brand message wasn’t clear, so it wasn’t connecting with patients, providers, and partners. It was time to elevate their brand and bring it all together.

WHAT TAILFIN DID

We transformed the Ascend brand, taking it from scattered to seamless. By simplifying their story into a cohesive message, unifying their visuals, and creating a clear list of services, we turned the brand into something people could understand, believe in, and want to be part of.

SERVICES

  • Competitive Analysis / Reviews
  • Trendspotting
  • Strategy Development
  • Primary Research & Immersion
  • Needs-Benefit Linkage
  • Competitive Filtering
  • Brand Positioning
  • Brand Strategy
  • Creative Strategy
  • Brand Guidelines
  • Print
  • Social
  • Display
  • Web Design

  • Competitive Analysis / Reviews
  • Trendspotting
  • Strategy Development
  • Primary Research & Immersion
  • Needs-Benefit Linkage
  • Competitive Filtering
  • Brand Positioning
  • Brand Strategy
  • Creative Strategy
  • Brand Guidelines
  • Print
  • Social
  • Display
  • Web Design

We modified their treatment plan.

We gave their brand a full overhaul. From initial concepts to final designs, a complete new visual design system was created and every detail was refined along the way.

We had them feeling like a new brand.

We dug into the Ascend brand to understand their unique business model, economic drivers, and their competition. From there, we built an ownable brand strategy with clear customer profiles, and brand attributes. That foundation helped us shape a fresh look, feel, and voice that clicked with their key audiences. Then we gave their in-house team the tools and guidelines to run with it.
“I have found it’s easier and more effective to launch advertising content – MUCH EASIER! We use the brand guidelines as our delta - it is making us more creative but, more importantly, somewhat consistent in our messaging look/feel of digital assets.”
-Ruffin Cramer
Associate Marketing Director, Ascend Medical

The results were instantly noticeable.

The Ascend internal creative team hit the ground running. They launched new sales decks, infographics, digital ads, and a refreshed website — all leveraging our design toolkit and brand guidelines. The result? Smoother content creation, sharper messaging, and a more energized workflow that helped drive better sales conversations and conversions.
“Our most valuable asset is our story — and now that story sings.”
-Tom Bowen-Wright
CEO, Ascend Medical

“With Tailfin's help, we were able to distill something complex into a simple message amplified with powerful visuals that elevated our brand and our story.”

-Tom Bowen-Wright
CEO
Ascend Medical
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Georgia Hospital Association
1246 Virginia Ave. NE
Atlanta, GA 30306
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