Workhorse designs and builds last-mile electric delivery vehicles – “solutions for people who get things done.” But their site wasn’t getting it done with a clunky user experience and an outdated back end that was making it tough for their digital presence to keep pace with the fast-moving organization.
WHAT TAILFIN DID
We tackled the web elevation in two steps - a quick fix migration to a more established CMS followed by a more expansive look, feel, and content elevation.
SERVICES
Primary Research
Secondary Research
Competitive Reviews
Digital and Content Strategy
Website Design and Development
On-site SEO enhancement
Primary Research
Secondary Research
Competitive Reviews
Digital and Content Strategy
Website Design and Development
On-site SEO enhancement
We dove deep
First, our team dug in with research to both understand the unique Workhorse offering and to find some white space for the brand in the dynamic EV industry. After dozens of site reviews and Workhorse team interviews, our team charted a new digital path with a comprehensive UX strategy, content strategy, and site design.
Our web designs created double-digit increases in site traffic, time-on-site, and page count.
Then, we helped drive leads
To help drive brand awareness and leads to the new site our team launched an expansive digital campaign to generate customer and dealer acquisition.
Workhorse experienced dramatic lifts in lead generation, especially qualified leads.
Since launch, we’ve seen:
· Improved page speed by 39% · Robust reporting and segmentation · Double-digit increases in site traffic, time-on-site, and page count · Significant bounce rate reduction · 200% increase in Paid Search CTR · Dramatic lifts in lead generation, especially qualified leads · Enhanced lead source attribution.
"Working with Tailfin was a game-changer for Workhorse. They didn’t just revamp our site—they transformed our digital presence. The Tailfin team was not only strategic and skilled, but also genuinely great to work with—collaborative, responsive, and committed every step of the way. Their expertise helped us build a solid foundation to grow and compete in the fast-moving EV market."
