A HOSPITAL BRAND STUCK IN A RUT
After more than a century as southwest Georgia’s most trusted healthcare provider, Phoebe Health’s brand was showing some age…and their reputation was suffering.

SOLUTION
Pay homage to the past but fast-forward to the present, reestablishing Phoebe’s reputation as the region’s guardian of community health and wellness, with a focus on competent compassion and advanced technology.

After a down-to-the-studs rebrand, Phoebe was reintroduced to the community with a comprehensive, multichannel campaign telling stories of impact – how the brand changes the lives in the community day after day and year after year.

Tactics included:

• Complete brand evolution – logo, VIS, tagline
• TV, print, outdoor, and digital executions
• Redesigned website experience
• Engaging social and content strategy
• Elevated physician outreach materials

THE RESULTS

• Patient volume spikes across multiple service lines
• Dramatic upswing in consumer preference metrics
• Higher volume in physician referrals