Tailfin recently designed and developed a content-rich website built on a robust content management system for the Atlanta-based hotel management group – HVMG. Newly positioned as “turnaround experts” for underperforming hotel properties, HVMG needed a website that not only elevated their brand image, but also spoke to three distinct audiences; Lenders and Investors, Hotel Owners in Need, and Key Employee Prospects. To address, we created three audience portals that are featured prominently
on the homepage and most interior pages. Each “portal” or audience landing page speaks directly to the target audience and features secondary navigation that groups information most relevant to the target subset. Full site content is always easily accessed through main navigation should the target want to explore beyond their “group”. Other site features include an interactive property map, dynamic bios, and custom photography featuring key staff.