To celebrate Sleepy Bear’s 60th birthday as the Travelodge mascot, we created a series of “mockumentary” vignettes that playfully highlight core hotel features and benefits while paying off the hotel chains existing tagline “Stay Close to Adventure”.

The :15 vignettes were created for maximum flexibility so that they could be used back-to-back for traditional broadcast, or as standalone videos for pre-roll and other web advertising. The campaign was so well received by consumers and franchisees, that another series of 4 videos are currently in development.