Vinings community leaders engaged Tailfin to bring a cause – reducing the noise of freight whistles – to life with a catchy campaign name, a warm, friendly logo and promotional materials that could both drive donations and explain the complicated crossing gate development process the effort was undertaking.

Dubbed by Tailfin as the Quiet Train Campaign, this grass-roots effort was activated through a website, as well as printed and electronic informational elements, all working to raise over $720,000 towards the completion of the Vinings “quiet zone”.