Since 2010, Tailfin has served as Piedmont Healthcare’s agency of record, handling strategy, creative, and media duties for the 5-hospitals system.  Efforts range from system-wide programming to partnership marketing to specific seasonal initiatives, spanning all promotional and media channels including traditional, direct and digital.

Most recently Tailfin spearheaded the development of a rejuvenated Piedmont brand – including their new logo. Our team was instrumental in facilitating the system-wide rollout, including all new collateral development, event planning and coordination, and internal communications which included a branch launch microsite and direct mail campaign.