The Center for Puppetry Arts (CPA) is a unique Atlanta cultural destination, beloved by kids and adults for their engaging performances and their quirky space. In an effort to expand CPA’s core audience and become more relevant in the marketplace, Tailfin conducted an in-depth brand audit identifying opportunities for sustainable brand growth.

Our goal: dial up the sense of fun and wonder in all that they do, starting with a complete overhaul of all marketing materials. Working closely with CPA’s in-house team to maximize non-profit budgets, the new identity rolled out in phases with a full launch scheduled for the 2013-2014 Season.