Camellia Place is an assisted living and memory care neighborhood in Woodstock, Georgia. This distinctive community ‘adds life to years’ by providing a housing model that redefines assisted living and mirrors a family home, complete with common living spaces, island kitchens, cozy nooks, and a retreat-like outdoor environment – all to provide seniors a place that they can be proud to call home.
Camellia Place brought Tailfin on board to provide a brand strategy that matched the elevated and innovative concept, while conveying the personal touch and comfort level each resident can expect. Elements included visual design, messaging, content writing, and creative development of key collateral including a brand new website, brochures, and stationery.
Currently, residents are moving in and occupancy is tracking with goal dates.