Based on a line of art-driven fashion and houseware assets created by iconic artist Vera Neumann, The Vera Company turned to Tailfin to help identify how best to market the brand to increase consumer and licensee interest and maintain brand consistency. The Tailfin team conducted a brand audit of past/current Vera offerings, evaluated key competitors and industry trends and created personas of the target audience. This research was used to create a new brand promise and brand manifesto, as well as to craft a new marketing plan and brand guidelines that have been the foundation for new marketing and sales tools, including the companies website and packaging.