Over the last few years the Arby’s Foundation has shifted their sole focus to helping put an end to childhood hunger – especially when school is out and the need is the greatest. They came to Tailfin to help brand their overall efforts so that they could not only better communicate and further their mission, but also “get credit” for their role in this major initiative. The Tailfin team conducted an in-depth name exploration and developed the visual ID for what is now know as the YouthFULL initiative.