Assessment+ provides some of the best companies in the world with customized assessments, analytics and coaching. Ten years and a change of ownership had gone by since Assessment+ had last revisited their own brand and where in desperate need of an overhaul. Enter Tailfin. We conducted an in-depth brand audit, defining their overall position and brand strategy, and then brought the revitalized brand to life via the web. To quote their CEO, “I can’t believe we waited so long – I feel like a own a new company!”.